The Tartufi Morra was founded by Giacomo Morra in 1930 in Alba. It was the first company in the processing and marketing of the white truffle of Alba "Tuber Magnatum Pico". And it is thanks to Giacomo Morra that the fame of the white truffle of Alba and the Langhe spread throughout the world. He was in fact the creator of the Truffle Fair of Alba, which today still brings in visitors from all over the world. Brilliant marketer, Morra had the idea of giving, each year, on the occasion of the Exhibition, a truffle to the biggest celebrities of the time, Marilyn Monroe, Winston Churchill, Hitckoch, among others… it was a winning idea, that allowed the Truffle to become a subject of "desire". Motive for vaunt and pride for our company is the fact that we are the only ones to be able to use the coat of arms of the city of Alba in our logo, just to emphasize the unbreakable bond that exists between the company and its city. Today the company Tartufi Morra is a reality that is famous throughout the world: the brand is a sign of the history of Italian cuisine. The brothers Gianmaria, Alessandro and Pasqualina Bonino, together with their staff, are those who have made possible the continuation of this old world, with absolute respect for the past and with their work directed towards making progress compatible with business ethics.